Shakira just added a new chapter to her Billboard legend. “Dai Dai (FIFA World Cup Official Song 2026)” vaults 4-1 on Billboard’s Latin Airplay chart (dated July 25), powered by a 25% gain in audience impressions to 7.3 million across the 152 Latin-reporting stations in the United States during the July 10-16 tracking week, according to Luminate. That No. 1 is Shakira’s 25th on the chart, extending her record for the most No. 1s among women in the chart’s 32-year history. It also gives Burna Boy his chart-topper in his first visit to any Latin chart at No. 1.

The immediate question for anyone watching Latin radio and global pop is simple: how does a World Cup song sustain chart momentum after the opening buzz? Billboard’s answer is that the momentum is still actively being refreshed by placement timing and tracking windows. “Dai Dai” builds from the song’s broader chart run, following its reign atop the Billboard Global 200 and a spotlight turn during the World Cup’s first-ever halftime show. The World Cup opening ceremony premiere happened in Mexico City on June 11, and the track continues to show up in measurements that matter to radio leadership, not just streaming playlists.

In the Latin Airplay measurement itself, the mechanics are telling. The increase to 7.3 million audience impressions represents a clear jump, not a slow drift. Billboard credits that gain to airplay across 152 U.S. stations in the July 10-16 tracking week. That matters because radio is still one of the fastest feedback loops for mainstream reach, and it can also signal how programmers are positioning a track for ongoing rotation. When a song climbs to No. 1 with a quarter-sized lift in impressions, it usually reflects a strong network of station behavior, not a one-off spike.

For Shakira specifically, this is not just another crown. Billboard notes that “Dai Dai” marks her return to the summit after more than a year, following the one-week reign of “Soltera” in January 2025. “Soltera” was her first No. 1 as a solo artist since “Loba” in late 2009. So this new Latin Airplay peak is a reset of her solo chart gravity, not a continuation of an existing streak. In chart ecosystems, that distinction matters because it suggests renewed radio buy-in rather than residual momentum from a prior hit.

Then there’s Burna Boy, and the “first try” element is unusually clean. Not only does “Dai Dai” land him on a Latin chart at No. 1, Billboard says it is his first time reaching that top spot on any Latin chart in his first visit. His earlier Billboard breakthrough came from L.I.F.E.: Leaving An Impact For Eternity, which hit the top 10 of the Reggae Albums chart. For executives and label strategists, that pattern is worth studying: a track can break an artist into a new market category through crossover positioning, and then use an anchored global moment to convert awareness into airplay performance.

The story also widens when you consider what “Dai” has already done in 2026. Billboard adds that “Dai” becomes his second chart-topper of 2026, following his featured run on Gunna’s “wgft,” which led Rhythmic Airplay for four weeks in January. Meanwhile, “Dai Dai” has collected 10 No. 1s worldwide since its Billboard debut, and now Latin Airplay joins that list. This is the kind of multi-chart validation that makes it easier for distributors, promoters, and radio teams to justify continued budgets and rotation, because the track is proving it can win in multiple measurement systems.

One more timing layer matters for how long the song can hold on. Billboard says “Dai Dai’s” chart domination may continue even though the World Cup concluded on July 19. Its World Cup final halftime-show performance took place on July 19, during the July 17-23 tracking week, which could lift airplay, streams, and sales globally. At the same time, Billboard flags a potential friction point: the final four days of the current tracking period fell after the tournament’s close. In other words, the song’s next data points could be stronger if the post-final exposure carries, but it could also cool if the charts were already capturing the peak hype and the World Cup calendar effect begins to fade.

Finally, for anyone making decisions around upcoming releases, partnerships, and international rollouts, the chart breakdown provides the map of how the track traveled. Billboard lists peak dates and No. 1 counts across: June 27 (Billboard Colombia Hot 100, four weeks; Switzerland Songs, four weeks), July 4 (Billboard Global Excl. U.S., three weeks; Austria Songs, two weeks), July 11 (Billboard Argentina Hot 100, one week; Luxembourg Songs, two weeks), July 18 (Billboard Global 200, two weeks; Germany Songs, one week; Belgium Songs, one week), and July 25 (Latin Airplay, one week). Billboard also notes that all charts dated July 25, 2026, will update on Billboard.com tomorrow, July 21. If you are a music leader watching the intersection of sports, programming, and radio measurement, this is a live example of how a single high-profile event moment can translate into chart power that persists beyond the first wave.