Toy Story 5’s $70M weekend blocks Supergirl, now DC fears another lowest-tier miss
The sequel drop and Supergirl’s $38M debut set up a July 4th test that could decide DC’s next move.

Toy Story 5 held No. 1 for a second straight weekend with $70 million, while Supergirl opened to $38 million and word-of-mouth is not expected to be good. For decision-makers, DC’s reboot momentum risk is turning box office math into a product and capital allocation question fast.
Toy Story 5 just served DC a painful reminder that attention is a scarce resource. The animated hit led for a second straight week with $70 million this weekend, then fell 56.2% in its sophomore weekend to bring its total to $297.2 million for 10-day releases. That matters because Supergirl came in with a very different kind of headline number: a $38 million opening, only about 30% of last year’s James Gunn Superman opening. When one superhero flop lands while another franchise keeps compounding, boards do not get to “wait for the next quarter.” They have to re-check the pipeline, the marketing model, and how long they’re willing to carry a slate that is underperforming at the gate.
Zoom out a bit and the math turns sharper. Toy Story 5 is positioned to deliver the next wave of milestones, with the box office about to get its third $300 million grosser of the year and its 13th $100 million grosser, plus a 14th by next weekend and a 15th shortly after. Meanwhile, Supergirl is stuck in the kind of opening pattern that triggers internal alarms: it grossed $38 million, scored 56% on the Tomatometer, and the source notes word-of-mouth is not expected to be good. That combination is exactly what makes a July 4th weekend feel like a life raft, not a victory lap.
Let’s talk Toy Story 5’s performance, because it’s the benchmark DC is getting measured against. The 56.2% drop to $70 million is in the vicinity of other strong family sequels, including Finding Dory ($72.9 million), Captain America: Civil War ($72.6 million), and Iron Man 3 ($72.5 million). Incredibles 2 dropped 56.0% too, landing at $80.3 million, and the broader point is that the franchise is behaving like a durable box-office engine, not a flash-in-the-pan. Only five films out of 44 grossed $250 million in their first 10 days and failed to reach $400 million. Those were Batman v Superman, Wicked: For Good, Furious 7, Jurassic World: Dominion, and Harry Potter and the Deathly Hallows Part 2. The source also notes the only film over $275 million at this point that did not join the $400 million group was Harry Potter and the Deathly Hallows Part 2. In other words, the base case for Toy Story 5 is still “hit big,” especially if upcoming family releases Minions & Monsters and Moana do not cut into its numbers too hard.
Now bring in the DCU reality check. The reboot has had two films, and the source says the debut failed to hit the top six of the DCEU. Supergirl, Craig Gillespie’s space adventure film in the title narrative, is actually a DC project tied to the reboot, and it opened to $38 million. The article frames DC’s worry by comparing Gunn’s Superman results and then looking at how the prior Universe fizzled out. Man of Steel made over $668 million worldwide in 2013, while James Gunn’s topped out at $618 million. The source then links Supergirl’s opening to The Flash as a possible flashback: The Flash opened to $55 million and could not even double that, finishing with only $108.1 million domestic. It also notes Supergirl’s $170 million production did not open as poorly as Masters of the Universe earlier this month, but it’s closer to that than to Shazam! Fury of the Gods, and the Tomatometer and expected word-of-mouth are not giving investors-friendly comfort.
For executives and boards, the most important part is not just “Supergirl opened low.” It is what the source says about how rare certain outcomes are. The article claims there has not been a movie that opened on the final full weekend of June to under $50 million and grossed $200 million since Tim Burton’s Batman in 1989. It adds that Batman (1989) was the only film to do that in that specific release slot. That creates a pressure cooker around the next domestic trajectory. The source also frames June as a tough month statistically: it has been just slightly better than a 50/50 proposition to hit $150 million in June with a $40-50 million opening, and only three of the 12 since 2010 achieved that, with two animated sequels (How To Train Your Dragon 2 and The Secret Life of Pets 2). It’s hard to overstate what this does to confidence internally. If the historical base rates point to failure when the opening starts where Supergirl started, the question shifts from marketing tweaks to “is the core demand there?”
Still, the source points to one practical counterweight: timing. It notes July 4th is nearly upon us, and that holiday may be Supergirl’s saving grace to at least hit nine digits domestically. The only late June releases to open over $25 million and not hit $100 million were Ted 2, A.I., and Madea’s Witness Protection, and all opened lower than Supergirl. That implies Supergirl would need quite a failing to join that group. Globally, Supergirl’s total currently stands at $68 million, and the DCU has a Clayface film potentially in the near term, with a Superman sequel Man of Tomorrow on tap for July 2027. The strategic risk for leadership is that “next” is not close enough to fix the present if the audience is not showing up now. When event films and franchise inertia intersect, the backlog can become a liability as much as an asset.
Finally, the article broadens the mood with a different kind of signal: Obsession continues to defy odds at the summer box office while Toy Story 5 is briefly interrupting the crown. Obsession has not fallen more than 30% from week to week, dropped 27% in weekend seven to $9.8 million, and has a 45-day total of $233.9 million. As of last Tuesday, it passed The Devil Wears Prada 2 to become the highest-grossing film of the summer, with the source saying there are likely only four other films this summer apart from Toy Story 5 that will outgross it. The article puts Obsession around $260-275 million domestic right now and expects $400 million globally (noting it is at $370 million as of the writing). For executives, that matters because it reinforces a second-order theme: audiences are still there, they are just picking with discipline. In a world where family sequels can bank steady drops and mature performers can keep climbing, DC’s reboot is being stress-tested in real time, and the boardroom will have to decide how much variance they can absorb if Supergirl does not translate its positioning into ticket sales quickly.
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