BCG warns GCC malls face a data shift as AI becomes part of shopping journeys
Boston Consulting Group says retail success in Riyadh, Jeddah, Dubai, and Doha will hinge on AI, digital capabilities, and new revenue.
By Abdullah Al-Otaibi·· 4 min
1 briefing · “bcg”
Boston Consulting Group says retail success in Riyadh, Jeddah, Dubai, and Doha will hinge on AI, digital capabilities, and new revenue.