
Creator marketing budgets surge: 72.2% expect at least 50% growth in 2026
For boards and brand leaders, influencer marketing is maturing from experiment to core spend, with trust as the differentiator.
By Mohammed Al-Shehri·· 4 min

Curating from trusted global sources…
1 briefing · “creator marketing”

For boards and brand leaders, influencer marketing is maturing from experiment to core spend, with trust as the differentiator.