
Starbucks lets you order any Refresher blended from July 14, expanding its $2B platform
A new move in the afternoon cold-drink battle, built around social media, customization, and Gen Z demand.
By Abdullah Al-Otaibi·· 4 min
2 briefings · “customization”

A new move in the afternoon cold-drink battle, built around social media, customization, and Gen Z demand.

Director Greg Foertsch and lead designer James Brawley explain how XCOM-style character risk, bond progression, and customization fit Star Wars canon.