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5 briefings · “fifa”
Expanded to 48 teams, the 2026 tournament shattered audience records and helped FIFA project $15B for 2023-2026.
The FIFA World Cup 2026 official song hits 7.3M audience impressions across 152 U.S. stations, powering Shakira’s record.
A rare crowds-and-spend boost in Hong Kong shows how live sports content can act like temporary foot-traffic infrastructure.
Billboard’s all-access video diary shows the backstage choreography behind the 2026 FIFA World Cup Final halftime show.
Preliminary Nielsen data shows 22.6 million viewers across Telemundo and Peacock, up 150% from 2022.
