
HK malls spent big on World Cup broadcasts, pulling shoppers back during retail slump
A rare crowds-and-spend boost in Hong Kong shows how live sports content can act like temporary foot-traffic infrastructure.
By Mohammed Al-Shehri·· 3 min

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2 briefings · “hbo”

A rare crowds-and-spend boost in Hong Kong shows how live sports content can act like temporary foot-traffic infrastructure.

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