Taylor Swift drops “I Knew It, I Knew You” video for “Toy Story 5,” spotlighting Jessie
The Friday midnight release and Saturday afternoon video reroute the Toy Story musical spotlight back to Jessie, not the usual center.
By Maha Al-Juhani·· 4 min
3 briefings · “jessie”
The Friday midnight release and Saturday afternoon video reroute the Toy Story musical spotlight back to Jessie, not the usual center.
The new music video for the Toy Story 5 song lands on Spotify and Apple Music, leaning hard into Jessie’s Toy Story 2 roots.
Swift's new Jessie anthem shows how a pop star cameo can become a marketing event, a nostalgia play, and a proof point for franchise reach.