Scary Movie surges to $24.7M day/previews, set for $56M+ franchise record
Even with NBA Finals heat, Paramount-Miramax’s Wayans comedy is sprinting toward a weekend floor investors will watch.
By Maha Al-Juhani·· 3 min
3 briefings · “paramount-miramax”
Even with NBA Finals heat, Paramount-Miramax’s Wayans comedy is sprinting toward a weekend floor investors will watch.
Deadline’s Friday update signals a comeback for the Wayans Brothers and a punchy start for Paramount-Miramax.
The box office gap is already telling the story: Paramount-Miramax's reboot is setting a hotter pace than Amazon MGM's $170 million bet, and opening-night momentum may matter as much as brand recognition.