Cassandra Yang launches RJOY, a TikTok Minis microdrama service with 20 originals
RisingJoy’s new direct-to-consumer vertical series play in the US and Japan tests whether microdramas can scale on TikTok.
By Khalid Al-Harbi·· 3 min
1 briefing · “risingjoy”
RisingJoy’s new direct-to-consumer vertical series play in the US and Japan tests whether microdramas can scale on TikTok.