
iRobot co-founder Colin Angle says the Roomba’s “bump and suck” logic sparked a robot revolution
A real origin story, with iRobot’s Colin Angle tracing how a simple home robot turned vacuums into a lovable category.
By Omar Al-Balawi·· 3 min
2 briefings · “roomba”

A real origin story, with iRobot’s Colin Angle tracing how a simple home robot turned vacuums into a lovable category.

A tale of two categories shows how China overtook legacy US brands, reshaping who wins global consumer tech.