AI agents tripled web traffic in a month. Now sites are fighting back
Meta's Muse hit 5M downloads as agent traffic surged, but Amazon, Yelp, and Pizza Hut are blocking the bots while Shopify rolls out the red carpet.

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Meta's Muse hit 5M downloads as agent traffic surged, but Amazon, Yelp, and Pizza Hut are blocking the bots while Shopify rolls out the red carpet.
The same platform that polices adult creators' accounts lets its own AI character talk dirty, and creators want to know why.
The biggest US bank just made agentic AI's consumer moment a security question, and Meta's finance push is caught in the crossfire.
Muse Spark Open is Meta's answer to the open-weight race, but the hardware bar raises a hard question: who can actually use 'open' AI?
Meta's CEO confirms the company poured up to $200B into AI infrastructure on faith, while free cash flow collapsed 91%, a cautionary tale for every AI-spending board.
The e-commerce giant is opening its catalog to all AI agents, not just Meta's Muse, turning agentic commerce into an open battlefield.
Asha Sharma's internal town hall message clashes with Xbox's recent studio closures and cancellations, leaving developers and partners to parse the real strategy.
The new model puts Meta back at the frontier of AI, but its real edge may be the safety features that stop agents from derailing.
Naffah Naffah keeps a family craft alive in the mountains near Beirut, with his sons poised to inherit a foundry that began with an 18th-century gunsmith.