
Lego's Pokémon bricks turn Pikachu into a playable battle toy
The Lego-Pokémon tie-up adds motion-sensitive smart bricks, hinting at where premium toy brands are pushing play next.
By Maha Al-Juhani·· 4 min
Executive intelligence curated from Europe sources and global coverage.
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The Lego-Pokémon tie-up adds motion-sensitive smart bricks, hinting at where premium toy brands are pushing play next.

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