Filtr pushes ads out of almost every iPhone and Mac app
Apple's latest software lets Filtr block in-app ads, raising the stakes for app publishers, ad sellers, and privacy teams.
By Lama Al-Rashid·· 4 min
6 briefings · “apple”
Apple's latest software lets Filtr block in-app ads, raising the stakes for app publishers, ad sellers, and privacy teams.
The Apple TV pilot pushed Seehorn to an extreme she says she had never hit before, underscoring how prestige TV can still demand brutal physical and emotional reserves.
Apple is staking out the App Store as a massive economic engine while showing that most of the commerce flowing through it does not pay Apple a commission.
IDC says PC sales could fall 11.3% in 2026, but Apple's Neo demand is so hot it is forcing a forecast reset.
Texas’s App Store rules are now live enough to force Apple into verification, a compliance shift that could reshape how platforms handle minors.
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