Apple's September Event May Skip iPhone 18 - A First
For the first time in years, Apple's flagship September launch may not include a new iPhone - a signal that could reshape upgrade cycles and supply chain expectations.
By Yousef Al-Zahrani·· 3 min

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2 briefings · “upgrade cycle”
For the first time in years, Apple's flagship September launch may not include a new iPhone - a signal that could reshape upgrade cycles and supply chain expectations.
Asha Sharma confirms Microsoft's next-gen push spans multiple devices, signaling a strategic shift beyond the traditional single-box upgrade cycle.